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We've launched The Green Collection - A New Chapter
We've launched The Green Collection – a new fashion line, all made in London, all fantastic luxe quality and all vegan and completely sustainable. The first pieces to launch this new range are six beautiful wedding dresses with prices starting from only 975 GBP, complimenting the higher priced Couture Collection (1,950 – 3,500 GBP), while offering an affordable, sustainable option for the cost-conscious bride. Coming soon to this new collection, will be sought after every-day fashion pieces every woman needs in her wardrobe, smart enough for a zoom call, but completely fabulous to wear for the rest of the day.
Like everyone, lockdown has been a challenging time. We re-evaluated our priorities on how best to operate to ensure the health and safety of all our customers and staff. All our dresses are now available to buy online and we decided not to re-open our Islington boutique to continue keeping everyone completely safe.
You can rest assured that even though we aren’t meeting physically, customers will still receive our signature personal touch, through a new home delivery service where brides can try on the dresses at home and complimentary virtual appointments.
We have been busy during lockdown and have delivered just under 1,400 scrubs and 2,000 masks to NHS and healthcare workers. We've also been recently featured in the Evening Standard, Red Magazine, BBC Radio London and This Girl Is On Fire (Andrea McLean's blog, presenter of Loose Women). Read our blog post out later this week on what it was like to conduct a carefully social-distanced photo shoot during this new Covid-era!
“They say necessity is the mother of invention – we always wanted to create a secondary line long before the pandemic. The lockdown shut down a whole season of weddings [including my own!]. We saw a growing need for luxe, sustainable and affordable wedding dresses and it’s taken a really long time to find the perfect fabrics that met our high quality couture standards. It wasn’t easy, but it’s great to be able to present them to the world now! As weddings begin again, in a new way, brides are re-evaluating what they want from their day.”
Sabina Motasem
We are a multi-award-winning fashion label, with a cult following of timeslessly chic, cool brides since its conception in 2007. Loved and sought-after by brides from all over the world for their ultra-modern luxury and uber-sexy -style
Photo credits: Photography by Roger Wooldridge, styling by Rebekah Roy, Make up by Birute Thomas, Hair by Duboux, hair accessories by Victoria Fergusson
